Marketing & Brand Promotion

ElevatorMarketing & Brand Promotion

Whether you’re well-established or a start-up, iCanSoft can help keep your business moving in the right direction with marketing and brand promotion.

A promotion strategy is defined by the plan and tactics you implement in your marketing plan, in order to increase the demand for your product or service. Promotion strategies play a vital role in the mix of marketing (product, price, placement & promotion), and they revolve around:

  • Target audience – who are you selling for and what are their interests
  • Budget – how much are you willing to invest
  • Plan of action – what strategy are you adopting in order to reach your purpose and make a profit.









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